Alarm Bells Ringing: Nokia in 2010


Alarm Bells Ringing: Nokia in 2010
Case Code: BSTR386
Case Length: 20 Pages
Period: 2009-2010
Pub Date: 2011
Teaching Note: Not Available
Price: Rs.600
Organization: Nokia Corporation
Industry: Mobile Phone
Countries: Global
Themes: Competition
Alarm Bells Ringing: Nokia in 2010
Abstract Case Intro 1 Case Intro 2 Excerpts

Excerpts

Nokia's Problems

Though Nokia remained the largest mobile phone maker by units, with a global market share of about 35% (Q1 2010), the company struggled to keep pace with rivals such as Apple, Google , and RIM in the high-end smartphone market....

Elop Joins Nokia

On September 10, 2010, Nokia's Board of Directors replaced Kallasvuo with Elop. Elop had earlier been president of MBD, which makes the Office suite of applications....

Challenges Galore

Elop's biggest challenge would be to manage a quick turnaround of the company and reassert Nokia's place as the largest mobile maker in the world....

Road Ahead

Some analysts were optimistic that Nokia, under Elop, would overcome its problems and retain its position as the largest mobile maker in the world....

Exhibits

Exhibit I: Nokia's Consolidated Income Statement
Exhibit II: Nokia's Balance Sheet
Exhibit III: Nokia's Ten Major Markets Based on Net Sales
Exhibit IV: Worldwide Mobile Phone Sales (Units)
Exhibit V: Worldwide Smartphone Sales by Platform
Exhibit VI: Nokia: Reported Second Quarter Results
Exhibit VII: Nokia's Three-year Stock Price Chart
Exhibit VIII: Global Smartphone Share

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